About Us

President: Greg J. Golnick
Executive Vice President: Debbie L. Davis
Senior Training & Sales Specialist: Joelle Schrader
Chief Technology Officer: Ken Mark
Travel Manager: Jody McConnaughay
Partnership Marketing: Paula Johnson

Generations Gold, Inc. was founded in 1992 for the sole purpose of delivering unprecedented value to First Option members. The corporate office is located in West Palm Beach, Florida and the company currently serves more than one million members.

Our mission is to help First Option members “Live Better for Less” by delivering extraordinary value and concierge service with each and every contact!

Our core values:

Provide the best possible service quality and value to First Option members.
The statement is clear, simple, and straightforward. We make sure that each service representative on our team fully comprehends its meaning, and that they unconditionally embrace our unique business philosophy. We are committed to excellence, to being the absolute best in the world, we will never settle for mediocrity.

We must be anything but ordinary. We must stand apart from every other service-oriented organization by providing extraordinary service, above and beyond anything our First Option members have ever experienced. We expect our team to “WOW” our First Option members, consistently, each and every time they pick up the phone. Specifically, we require the following:

  • We put ourselves in our First Option member’s “shoes” and treat the First Option member the way we would like to be treated.
  • We are professional, friendly, creative and intelligent. We will make a difference for our First Option members and their families!
  • We anticipate our First Option members’ needs as if they were our own. We are creative! We don’t simply respond to First Option members’ requests we “anticipate” their needs!

We must provide the lowest prices and best value on everything we offer. That’s why we’re here! We must “WOW” our First Option members with the best deals and pricing available anywhere. Specifically, we require the following:

  • Our goal is to “dig deep”, turn over every rock and stone to find our First Option members the best value! It’s our charge to make sure that our First Option members can’t get the value we offer on their own, without us.
  • We are tenacious advocates for our First Option members. We look beyond “published” or “standard” pricing whenever possible and consider it a challenge to get our First Option members a better deal.
  • We are creative! We think of ways to get more for our First Option members, for less. Using every resource available to us every time.

Generations Gold, Inc. has assembled a great team! Our Division Leaders are deeply committed to maintaining our standards of excellence. They are committed to on-going training programs, good coaching, an exceptional motivation and reward system and truly believing as a company that our greatest assets are our clients and First Option members.