Welcome!

When you're passionate about making a difference, it shows! Our passion is making a real difference in your life. We invite you and your family to experience all that membership entitles you to. Don't wait, from savings on groceries to the trip of a lifetime, First Option will help you and your family do more and get more – for less! First Option includes Identity Theft benefits with the option to upgrade to the most comprehensive ID theft protection available anywhere with ULTIMATE ID^®. Discover all the value, service, security, and savings… discover First Option!

Extraordinary Value

We deliver the lowest possible prices on everything we offer. All benefits and services are provided at or below actual cost as a "loss leader". It’s an unbeatable way to save on virtually everything you buy from purchases at local stores to dining at area restaurants and so much more!

Explore your Potential Savings

Click here to calculate your own potential savings based on the specific benefits and services you and your family use.

Extraordinary Service Quality
One single toll-free number accesses all your benefits and services. We employ absolutely no telephone automation; every call is answered by a dedicated live representative. Our dedicated service specialists are trained to deliver information on all services without call transfers. It's real “concierge-level” service quality like you've never experienced before! Our people care.

Membership Benefits:

Travel Services
We're your travel advocates! Unlike other travel services, we don't make money on what you spend. Instead, we use all of the resources available, including the internet and "inside" travel industry trade-only connections to deliver more value for your travel and vacation dollar. We offer the guaranteed lowest rates (even including Internet rates and "specials"), plus discounts and Cash Back Rewards on:

• International & Domestic Air
• Car Rental Reservations
• Hotel Accommodations
• Cruises
• Condominium Vacations
• Ski Lift Tickets
• Theme Parks
• CityPass^®
• Amtrak Tickets
• Eurail Passes

Identity Theft benefits:

Restoration Rescue^® - comprehensive identity theft restoration by licensed attorneys

• Your Child is Covered
• Lost Document Recovery
• Fraud Alerts
• Credit Reports
• Junk Mail Reduction
• Credit Card and Personal Information Form

Upgrade to the most comprehensive theft protection available anywhere with Ultimate ID^® PLUS for $6 per month or $12 per month when you sign up for both Ultimate ID^® PLUS and First Option:

• 24-hour Credit Bureau Monitoring (Equifax, Experian and TransUnion included)
• Internet Monitoring
• Credential Vault
• Instant Inquiry Alert
• Score Tracker with Credit Score Simulator
• 3 Generation Fully Managed Identity Fraud Research Remediation and Recovery Services
• Lost Document Replacement Services
• $1 Million Identity Theft Insurance
• Driver’s License Monitoring
• Social Security Number Monitoring
• Medical & Health Benefits Monitoring
• Social Media Monitoring
• BreachIQ™
• 24/7 Toll-free Customer Service
• 24/7 Fully Managed Family Restoration

Consumer Protection Services
Enjoy peace of mind knowing your personal information and purchases are safe and secure.

• Cellular Phone Protection
• $10,000 Accidental Death & Dismemberment Insurance
• Automatic 90-Day Purchase Protection
• Automatic Extended Repair Warranty
• Discounted Bitdefender^® Anti-Virus Software
• Vehicle Safety Information
• SimpliSafe Home Security Systems Savings

Retail Stores & Gifts
First Option will help you get more for less with substantial savings at many of the best stores in town!

• National Retail Discounts – Participants include Macy's, Gap, Old Navy, Banana Republic, Barnes & Noble, BassPro Shops^®, EB Games, JC Penney, Kohl's, LL Bean^®, Men's Wearhouse
• Office & School supply discounts from Office Depot^®
• Wholesale Savings Clubs including, SAM's Club, BJ's, and Costco

Dining & Entertainment
With First Option a night on the town can be less expensive than staying in

• Online Gift Card Discounts – Participants include Applebee's^®, Chili's, Bob Evans, Cracker Barrel, Logan's Roadhouse, Panera Bread^®, Papa John's, Subway, Uno's Bar & Grill and many more*
• Dining Dough – 68% savings on $25 dining certificates at your favorite local restaurants. Just click, print, and present.
• CityPass^® - a pay-one-price ticket book that includes actual admission tickets to the most popular five or six famous attractions of cities like New York, Chicago, San Francisco and more.
• Movie Ticket & Movie Rental Discounts – Participants include AMC, Carmike, Cinemark, Malco Theaters, Marcus Theaters, Nat’l Amusement/Showcase, NCG Cinemas, Pacific Theaters, Regal Cinemas, Warren Theaters
• Attraction & Theme Park Discounts – Adventure, excitement and thrills for the whole family for less! Participants include Sea World, Busch Gardens, Universal Studios, Dollywood, Six Flags, Disneyland Resort, Disney World, and many more
• Ski Lift Tickets – Most major resorts across the country deeply discount ski lift tickets and passes for First Option members

Family Benefits
You can treat the family to discounts and savings on products and services they use every day!

• Grocery Coupon Club - enrollment fee waived for members
• Student Grant Locator Service
• 24-Hour Emergency Road Service - discounted membership
• Pet Health Insurance - discounted premiums
• Gas and Grocery Savings

Health Services Savings
Receive special pricing and valuable health services discounts from some of the most trusted names in health care today!

• Telemedicine 24/7 Doctor
• Group Dental Discount Plan - including orthodontic discounts
• Prescription Discounts
• Vision Care Discounts
• Eyewear and Contact Lens Savings
• Hearing Care and Hearing Aid Discounts
• Alert1 Medical Alert System

Local Restaurant & Merchant Participation
Simply present your membership card at local restaurants and merchants and receive special discounts on valuable services right at home!